Thomas's Straight Talk
Thomas Wright on the lessons, judgment calls and hard-earned realities that come from doing the work for real businesses.
Thomas's Straight TalkThomas's Straight TalkThomas's Straight Talk
Most Website Chatbots Are Useless. Here's What an AI Website Agent Should Actually Do.
Most website chatbots answer a few canned questions and get in the way. A useful AI website agent should understand the business, help visitors accomplish something and give the business intelligence it can actually use.
We Dumped WordPress for Good. Here's Why.
After years of WordPress updates, plugins, PHP, databases and unnecessary maintenance, we rebuilt this blog as a static site. Here's why WordPress was the wrong tool for the job — and what replaced it.
Lessons Learned from 20 Years of Helping Small Businesses Grow Online
Over the past two decades, I’ve had the privilege of working closely with small businesses, helping them carve out their place in the vast, ever-changing digital…