Insights.
A working library of the lessons, ideas and practical guidance we've learned are worth writing down.
Most Website Chatbots Are Useless. Here's What an AI Website Agent Should Actually Do.
Most website chatbots answer a few canned questions and get in the way. A useful AI website agent should understand the business, help visitors accomplish something and give the business intelligence it can actually use.
We Dumped WordPress for Good. Here's Why.
After years of WordPress updates, plugins, PHP, databases and unnecessary maintenance, we rebuilt this blog as a static site. Here's why WordPress was the wrong tool for the job — and what replaced it.
Introducing Adtastic Studio: Empowering Small Businesses with AI-Powered Local Marketing Solutions
We’re excited to announce the launch of Adtastic Studio —a game-changing platform designed to help small businesses take control of their local marketing and online…
Lessons Learned from 20 Years of Helping Small Businesses Grow Online
Over the past two decades, I’ve had the privilege of working closely with small businesses, helping them carve out their place in the vast, ever-changing digital…
How to Optimize Website Images with Riot.exe for Faster Load Times and Better Performance
Over the years, we’ve noticed a recurring issue with many clients: they often upload images to their websites that aren’t optimized for the web. While these images may…
How Small Businesses Can Cut Through The Noise and Enhance Their Online Presence
In today's world, having a strong online presence isn't just a nice-to-have; it's a necessity for any small business looking to increase profitability and stand out in…
Improving the Online Customer Experience for Your Visitor Traffic and Growing Your Conversions
In today's highly competitive online marketplace, improving the online customer experience is important if you expect to increase your conversions and build long-term…
Unleash the Viral Power: 8 Strategies to Make Your Web Content Contagious
We live in the digital age, where attention is the ultimate currency. Because of this, making your web content go viral can be a golden ticket to success. From memes to…
Unlocking Online Growth: Your Blueprint to Boosting Conversions
I n the dynamic realm of digital marketing, staying ahead is not just an ambition—it's a necessity. As the digital landscape evolves, so do the challenges and…
World Class Customer Service- Revisited
Introduction: In the evolving digital era, the emphasis on exceptional customer service has intensified significantly and over the years I've written 3 different blog…
A Comprehensive Guide to SEO Audits and Site Health
In the ever-evolving landscape of digital marketing, the significance of regular SEO audits for your website cannot be overstated. A well-executed SEO audit acts as a…
Speak Easy: Mastering the Art of Voice Search Optimization
In the ever-evolving landscape of digital marketing, voice search optimization (VSO) is rapidly becoming a game-changer. As more people turn to voice assistants like…
Top 10 SEO Myths Debunked
Introduction In the digital world, Search Engine Optimization (SEO) is crucial for businesses aiming to increase their online visibility and achieve higher rankings in…
How AI is Revolutionizing Keyword Research
Keyword research has long been a cornerstone of digital marketing and SEO strategies, ensuring that content reaches its intended audience effectively. As the digital…
Launching Success: The Essential Blueprint for Starting Your Ecommerce Empire
Kickstarting a new eCommerce website can be an exciting venture, but it's one that comes with many steps and considerations. Here's a comprehensive guide we've created…
Humanizing Digital: Crafting Authentic Brand Stories for Deeper Customer Connection in eCommerce
In an age where digital storefronts are increasingly becoming the norm, the secret to standing out might just lie in one of the oldest forms of communication…
The Art and Science of Keyword Research: Adtastic's Expert Guide
In today's digital age, your online presence is like a beacon in the vast sea of the internet. When someone types a query into a search engine, it's your chance to…
Promoting a new website organically
This is a checklist of strategies we came up with recently for a new website in a niche of womens plus-sized fashion clothing, however the information can be applied to…
World-Class Customer Service Part III: Building Relationships
This is part III of our discussion on world class customer service. You can see Part I here and Part II here . Introduction: In today's competitive business landscape…
Web Designing for an Exceptional Customer Experience
Introduction to Web Designing for an Exceptional Customer Experience In today's digital age, where users have countless website options at their fingertips to visit…
Mastering the Art of Content Marketing: An In-Depth Look at Blogging
Mastering the Art of Content Marketing: An In-Depth Look at Blogging, Lead Generation and making the most of the blogging experience Why content marketing and blogging?…
The Art of eCommerce and How to Compete Effectively in Todays Online World
A Brief Introduction to eCommerce and eCommerce Marketing eCommerce has revolutionized the way we shop and purchase goods and services. It has also become an integral…
Why every small business should be doing text message marketing (SMS)
Introduction to Text Messaging In today’s digital age, businesses are becoming increasingly reliant on digital channels to market and promote their products and…
Tips on Choosing an SEO Agency for Your Small Business
Finding the right experts to help improve your SEO requires knowing your options. Here are some tips on choosing an SEO agency for small businesses. As a $68 billion…
Maximize Your Reach: Tips for Marketing Your Auto Dealership Effectively
Automotive dealerships face a unique challenge when it comes to marketing: standing out from the competition. With so many other dealerships vying for the same customer…
SMS Marketing: Ideas to Inspire Your Text Message Campaign
SMS Marketing: Ideas to Inspire Your Text Message Campaign When it comes to engaging your subscribers with text messages that will significantly boost sales, a few…
Toll Free Texting for your business
Toll Free Texting now available with eTEXTco even if you do not already have a toll free number. In addition to the comprehensive text message marketing platform we…
A Beginner’s Guide to Generating Leads for Small Businesses
A Beginner’s Guide to Generating Leads for Small Businesses With this guide, your small business will be generating leads like the professionals. Learn a few strategies…
A Few Tidbits to Improving Local SEO for Your Small Business and Why It Matters
A Few Tidbits to Improving Local SEO for Your Small Business Are you looking for ways to boost searches for your local business on Google? Here is a few small tidbits…
The power of local internet marketing
Utilizing local internet marketing search engine optimization (SEO) can be a powerful way to increase traffic to your site from outside of your local area. Local SEO is…
The benefits of local search
What is local search and why is it important? Local search is a very new concept in the world of search, but one that is growing in importance and relevance. Local…
Taking Your Business to the Next Level: 5 Effective Lead Generation Strategies (That Work!)
Taking Your Business to the Next Level: 5 Effective Lead Generation Strategies (That Work!) 5 Effective Lead Generation Strategies Generating leads is essential for the…
5 Tips for Using Web Analytic Tools for Your Business
5 Tips for Using Web Analytic Tools for Your Business Are you ready to take your business to the next level online? Read these 5 tips for how to use web analytic tools…
Tips on Creating an Effective eCommerce Marketing Strategy
Tips to Create an Effective eCommerce Marketing Strategy When starting an eCommerce site, it is helpful to have a marketing strategy. This guide provides some tips to…
5 Key Benefits of Text Message Marketing
5 Key Benefits of Text Message Marketing It's time that you start using text message marketing for your business. Keep reading to learn how it can help you and your…
A Beginner's Guide to Keyword Research
A Beginner's Guide to Keyword Research If you're writing content for your website or blog, keyword research is essential. Find out the essentials in this quick guide.…
A Quick Guide to SEM (Search Engine Marketing)
A Quick Guide to SEM (Search Engine Marketing) Search engine marketing is a great way to get your business to stand out from the competition. Here is a quick guide to…
How To Improve SMS Marketing Open Rates (and Win More Customers)
How To Improve SMS Marketing Open Rates (and Win More Customers) What good is the message if they never click through to read it? Ensure your SMS marketing messages get…
What Is Internet Marketing and Why Can't Your Business Do Without It?
What Is Internet Marketing and Why Can't Your Business Do Without It? From social media to PPC, internet marketing comes in many different forms. Learn why it's…
8 Creative Email Marketing Ideas for Generating Leads
8 Creative Email Marketing Ideas for Generating Leads Are your email marketing campaigns getting results? Switch things up with these 8 creative email marketing ideas…
Build Your Brand and Increase Traffic With These 5 SEO Tips
Build Your Brand and Increase Traffic With These 5 SEO Tips Having a good SEO strategy is essential to brand building and audience engagement. Take your business to the…
Keyword Research Tips: 5 Fundamentals That Go Into a Great Keyword
Keyword Research Tips: 5 Fundamentals That Go Into a Great Keyword It's no secret that great business SEO hinges on the keywords choose to use. If you're looking for…
A Quick Guide to the Importance of SEO For Your Business
A Quick Guide to the Importance of SEO For Your Business If your business has an online presence, then you have probably heard of SEO. Check out this quick guide on the…
SMS Text Message Marketing: How Does It Work?
SMS Text Message Marketing: How Does It Work? Are you wondering how SMS text message marketing works but don't know where to start? Keep reading and learn more about it…
Another domain name registration email scam
This is another domain name registration scam from the criminal domain name registration miners. It's designed to appear as if it is legitimately from your domain name…
A Simple Guide to Improving Conversion Rates for Your Online Business
A Simple Guide to Improving Conversion Rates for Your Online Business Want to maximize the conversion rate for your online business? Check out this simple, but…
How to Increase Sales Online: 7 Sure Ways
Are you wondering how to increase sales online? It can be simple. Here are 7 sure ways to increase your online sales and run a successful business. With more than 1.3…
How to search for keywords that increase rankings and clicks
Relevant keywords are essential for every online marketing campaign. Learn how to search for keywords that increase rankings and clicks. American companies plan on…
5 Easy Ways to Start Text Message Advertising Today
There is a secret marketing channel that many businesses have not found: text message advertising. Find out how to get started with text message marketing today Many…
Tips on Growing Your Small Business: Email Capturing 101
If you don't have an audience listening, there's no point in speaking. Build up your listeners with email capturing to take your business to the next level. One of the…
Great Search Engine Optimization Tips For Better Marketing Strategies
Do you constantly see people in the industry talking about the importance of SEO for your business, but you still haven't gotten around to it? If you're already doing…
The Comprehensive Keyword Research and Analysis Guide for Startup Companies
Keyword research and analysis is a vital part of any internet marketing campaign. This guide teaches startup companies how to properly use this technique. Now that you…
4 Effective SMS Campaign Tips to Make More Sales
Are you ready to take your SMS campaign to the next level? Keep reading to see 4 tips that are proven to work and that generate more sales. Did you know that the first…
The Bane of Abandoned Cart Emails and Unsubscribes
Recently I received a series of abandoned cart emails from a company that I had shopped to make a purchase with then once in the cart changed my mind and decided to…
Customer Acquisition and Loyalty
Customer acquisition and loyalty is an obviously critical element to the success of any business. Businesses have to rely on a variety of methods to acquire and retain…
Text Message Marketing or Social Media Marketing - Which is Best?
Social Media Marketing (SMM) has been touted as the best way to market a service or product today and reach the most people for the least expense. Some of the larger…
Text Message Marketing and Repeat Business
There are plenty of marketing avenues to choose all of which promise to increase your repeat business. The majority of them however have extremely low return rates.…
Top 10 Reasons Why You Need SMS Marketing
There are many different ways to drive new business but repeat business is the most lucrative. The biggest question to ask yourself is which marketing tools are going…
Secure your website from hackers
Too often we have new customers that come to us because their website is hacked.We just had a customer in the past week come to us which had their site hacked more than…
Top 5 Reasons For Lack of Internet Success
We've been in business since 1998, going on 19 years now. During that time we've seen and helped a lot of internet businesses and clients. Many have stayed with us over…
The Power of PPC Advertising, Part I
Before starting this post, by way of qualification and disclosure I will mention that I am a Certified Google Partner. This means that I have passed their extensive…
The magic answer to great web design is the magic answer to great conversions (NOT)
The magic answer to great web design is..... there is no magic answer to great web design. "Great" web design is subjective. And the greatest web design in the world…
What should I budget for SEO?
I'm still a little amazed at people that come to me and ask me to get their (new) website to ranking at the top of the first page of Google and then state they have a…
Conversion Growing - The Final Step To Online Success
How does a new business or an existing business with lackluster online sales growth build a profitable online business or eCommerce store? The answer to this involves a…
Service vs World Class Customer Service, Once Again
Again I run into what I consider the difference between mere service and world class customer service. I spoke about this subject in a previous post here . Recently I…
Website Designers Beware the Latest Scam, in fact everyone watch for it
Hi, my name is "so and so" and I need a website designed. Are you the owner and do you accept credit cards? Those words are the clue to a scam that is targeting website…
eCommerce Security 101
There are some basic rules one should follow if they operate an ecommerce site that are important for overall security for your business and your customers.…
Client websites get priority when it comes to search engine ranking
Now I've heard it all. I recently ran into a thread that was touting a cms (content management system) also known as an online web builder as being comparable to the…
The .craze of domain registrations
I think there is a .craze of domain name registration schemes by registrars these days. It started around the time of the .info, .me and .biz extensions. I have to…
Every Day Should Be Black Friday
Let's face it, Black Friday is notoriously frenetic, at least from the retail standpoint. And then there is Black Monday, the "Internet' version of Black Friday. But of…
Customer Service or World Class Customer Service
There is a difference between customer service and world class customer service. It would be nice if all companies strove towards world class customer service but…
The Art and Science of Growing a Successful Web Business
Growing a successful web business is both an art and a science. There are many moving parts which must be successfully bound together and over the years we've…
3 kinds of Internet Marketing Customers (part 3 of 3)
This is the final post of our 3 part series of the 3 kinds of Internet Marketing Customers Adtastic has served. Although there are probably as many types of Internet…
Case of the missing webmaster and the lost domain name
It is unfortunate perhaps that this is not the first time we have had to help someone recover their domain name when an unscrupulous and unethical webmaster goes…
3 kinds of Internet marketing customers (continued)
In our previous post ( 3 Kinds of Internet Marketing Customers )we talked about customer A and how they will likely not succeed at their Internet marketing unless they…
3 Kinds of Internet Marketing Customers
In our business we have found that basically we have three types of Internet Marketing customers that come to us. Let's call them internet marketing customer A, B and…
The biggest reason for lack of success on the Internet
Our company has been doing what we do for long enough that we can see the reasons for the small businesses with a successful website and the ones without a successful…
The Power of Web Analytics
Most small businesses on the Internet today don't really understand the power of web analytics. They'll spend $300 running an advertisement in the newspaper each month…