online store

How to Start an Online Store in 2023

online storeStarting an online store is a great way to start a business or supplement an existing one. In fact, considering that the majority of consumers shop online, having an online store is an imperative today.

With the right planning and execution, you can create a successful online store that generates revenue and helps you reach a wider audience.

In this article, we will walk you through the steps involved in starting an online store. We will cover everything from choosing a niche and products to setting up your store and marketing your products.


Step 1: Choose a Niche

The first step in starting an online store is to choose a niche. A niche is a specific market or segment that you will focus on. For example, you could choose to sell clothing, electronics, or home goods. When choosing a niche, it is important to consider your interests, skills, and experience. You should also consider the size of the market and the competition, how easy it will be to get your products and ship them, product pricing and fulfillment.

It is also important to choose a niche that you are passionate about. This will make it more enjoyable to work on your store and will help you to create a more compelling brand.

Step 2: Choose Your Products

Once you have chosen a niche, you need to choose the products that you will sell. When choosing products, it is important to consider the following factors:

Demand: There should be a demand for the products that you sell.
Profitability: You should be able to sell the products for a profit.
Shipping: The products should be easy to ship.
Storage: The products should be easy to store.

You should also consider the following factors when choosing products:

Your target audience: What are your customers interested in?
Your budget: How much money do you have to invest in inventory?
Your time: How much time are you willing to spend on sourcing and managing inventory?

Additionally you might choose to simply dropship products and not worry about inventory or storage. If you want to dropship products select a drop shipper that is reliable and offers the best selection of products and fair pricing for your niche. Here is an excellent article on drop shipping using the popular Shopify platform.

Step 3: Set Up Your Store

Once you have chosen your products, you need to set up your store. There are a number of different ways to set up an online store. You can use a platform like Shopify or WooCommerce, or you can build your own store from scratch. We prefer Shopify as it is easy to setup and get started and eliminates a lot of the headaches in starting and running an online store. We’ve helped dozens of customers build and operate a successful online store using the Shopify platform and if needed, we can help you too at Adtastic.

If you are using a platform, you will also need to choose a domain name and hosting provider. You will also need to set up your payment processing and shipping. However, if you use a platform like Shopify, payment processing is already built in which makes it easy to get up and running quickly.

If you are building your own store, you will need to choose a web hosting provider and a content management system (CMS). You will also need to set up your payment processing and shipping. Another thing to consider when building your own online store is keeping it secure for your customers. This can be quite expensive to setup and maintain. This is another reason we suggest using a professional platform that handles all of those technical details for you.

Step 4: Market Your Store

Once you have set up your store, you need to start marketing it. There are a number of different ways to market your store. You can use online advertising, social media marketing, and email marketing. Preferably, a combination of all of the above.

You can also use public relations to get your store featured in the media by creating and generating press releases using a service like prnewswire.

It is also important to create a marketing plan that outlines your goals and strategies. You should also track your results so that you can see what is working and what is not. You can use a free service like Google Analytics to track your online business.

Step 5: Provide Excellent Customer Service

Customer service is essential for any online store. You need to make sure that you provide excellent customer service to your customers. This means responding to their questions and concerns quickly and helpfully.

You should also offer a return policy that is fair to your customers.

By providing excellent customer service, you will build a loyal customer base that will keep coming back to your store.

6. Some Final Tips to Consider

1. Start small and scale up as needed.
2. Don’t be afraid to experiment.
3. Stay up-to-date on the latest trends.
4. Be patient and persistent.


Starting an online store is a great way to start a business or supplement an existing one. By following the steps outlined in this article, you can be on your way towards creating a successful online store that generates revenue and helps you reach a wider audience.

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