8 Creative Email Marketing Ideas for Generating Leads

Are your email marketing campaigns getting results? Switch things up with these 8 creative email marketing ideas for generating leads.

When you pour time and effort into your email marketing campaigns, it’s crucial that they actually generate leads for your business. Are your emails falling flat?

Turn your campaigns around with our eight email marketing ideas. Don’t worry, it’s easier than you think to get your campaigns to work for you and automatically start generating leads with email marketing. Let’s dive in.

1. Keep Your Message Simple

If your emails are overcrowded with text, no one will read them. Most people read emails on their phones, which means you need to keep them brief, easy to read, and scannable.

Get your message across in as few words as possible. Ideally, an email shouldn’t be longer than 200 words.

2. Stick With a Clean Design

You also don’t want to turn people away with a chaotic email design or layout. Don’t overdo it with colors or fonts.

Try to mimic a clean magazine page. You can use an email template to make it easy to design elegant and clean emails.

3. Include a Video

In the world of digital marketing today, videos come first. The truth is that many customers will skip lines of text and opt to watch a quick video instead.

If you aren’t including videos in your emails, it’s time to start. Just make sure you keep them short and to the point.

4. Segment Your Contacts

The best way to make sure your emails are effective is to send the right emails to the right people. If you have one large contact list that you send every campaign to, most of your customers will receive emails that don’t apply to them.

Segment your list by type of customer and target each list specifically. For example, new customers who haven’t purchased from you should get very different emails from your return customers.

5. Write Compelling Subject Lines

Your emails won’t generate leads if no one is opening them. A quick way to fix that is to write a catchy subject line that entices your customers. If your email includes a sale or discount code, make sure that’s front and center in your subject line.

6. Experiment With Different Send Times

If your emails are already great, a simple solution to get more people to read them could be just hanging up when you send them. Think about your customers and what their day-to-day life looks like. Then, experiment with sending emails at different times and see which time gets the most clicks.

7. Link to Your Shop Page

If you don’t give your customers a place to go to purchase from you, they won’t do it. Make sure you include multiple links to your website in every email you send, including one to your products page so that you can send them exactly where you want them to go.

8. Include a Strong Call-to-Action

Make sure every email gives your customers a chance to respond the way you want them to. Whether you want them to check out your blog, buy a product, or schedule a coaching session, include your objective at the end as a call-to-action.

Email Marketing Ideas For Your Business

Hopefully, you feel empowered to incorporate these email marketing strategies. When you utilize these email marketing ideas, your emails will actually do the lead generation work for you.

For help with growing your business, contact us today.