In today’s highly competitive online marketplace, improving the online customer experience is important if you expect to increase your conversions and build long-term loyalty with your customer base. An optimized user experience (aka a UX) not only helps you to attract more visitors but also can turn them into repeat customers. Here are some practical […]
Kickstarting a new eCommerce website can be an exciting venture, but it’s one that comes with many steps and considerations. Here’s a comprehensive guide we’ve created from our years of experience working with eCommerce to help you through the process: 1. Market Research and Business Planning Understanding Your Market: Begin by conducting thorough market research. […]
In an age where digital storefronts are increasingly becoming the norm, the secret to standing out might just lie in one of the oldest forms of communication: storytelling. With a myriad of options at their fingertips, consumers today are not just looking for products to purchase; they’re seeking genuine connections and brands they can trust. […]
Starting an online store is a great way to start a business or supplement an existing one. In fact, considering that the majority of consumers shop online, having an online store is an imperative today. With the right planning and execution, you can create a successful online store that generates revenue and helps you reach […]
A Brief Introduction to eCommerce and eCommerce Marketing eCommerce has revolutionized the way we shop and purchase goods and services. It has also become an integral part of our daily lives, with more than $1 trillion spent online in 2022, excluding travel related sales. The rise of eCommerce has enabled retailers to reach a broader […]
A Simple Guide to Improving Conversion Rates for Your Online Business Want to maximize the conversion rate for your online business? Check out this simple, but effective guide on improving conversion rates and boosting sales. If you’re running an online business, you know that conversion rates are the life-blood of your business. Without high conversion […]
Recently I received a series of abandoned cart emails from a company that I had shopped to make a purchase with then once in the cart changed my mind and decided to pursue a different source for the product I was interested in. The reason I abandoned the cart was the shipping for the item […]
In a previous post I expounded on the virtues of Zencart and how it made perfect sense for a small business on a limited budget needing a comprehensive and robust eCommerce platform that was easy to setup, configure, customize and operate. On the positive side, Zencart is free software, has a lot of third party […]
How does a new business or an existing business with lackluster online sales growth build a profitable online business or eCommerce store? The answer to this involves a series of steps which need to be applied consistently. “Do the right thing enough times, get the right results,” is a saying I like to use often. […]
I was reading an article recently on Open Forum entitled “tips for adding eCommerce to your business.” Although I found the article entertaining as it did have some valuable tips for adding eCommerce to your business I found it sorely lacking in that it didn’t really provide anything substantive on HOW to add eCommerce to […]
