Customer acquisition and loyalty is an obviously critical element to the success of any business. Businesses have to rely on a variety of methods to acquire and retain customers. Direct mail advertising, email programs such as monthly newsletters to your customer list, pay per click advertising, search engine marketing and social marketing are the most […]
Social Media Marketing (SMM) has been touted as the best way to market a service or product today and reach the most people for the least expense. Some of the larger platforms used for SMM are Facebook, Twitter, Instagram, Pinterest and YouTube. In the Huffington Post is an article about Social Marketing that says “Social […]
There are plenty of marketing avenues to choose all of which promise to increase your repeat business. The majority of them however have extremely low return rates. Emails remain unopened and unread or worse, are reported as spam. Facebook and Twitter posts are ignored or have very low return rates. Online advertising is expensive and […]
There are many different ways to drive new business but repeat business is the most lucrative. The biggest question to ask yourself is which marketing tools are going to be the most effective both in terms of cost and overall return. The answer is simple: Short Message Service (SMS) also known as text message marketing […]
We’ve got the best text message marketing platform on the planet, bar none. At $49 a month our text message marketing platform offers more features than just about any other platform out there. With that said, we just went all 2.0 on you with an even greater enhancement of our platform with the addition of […]
We’ve talked before about text message marketing and how it is a no-brainer (see post). Recently we’ve added a couple of real world case studies on our site at etextco.com, one of a restaurant and another of a real estate agent that again prove that text message marketing is a program that virtually all businesses […]
Text message marketing is one of the most affordable and effective forms of marketing for a retail business today. For example, compared to the traditional method of providing coupons such as display advertising it cost much less and has a return rate 5 times greater on average. Most of the companies that offer text message […]
