Welcome to the Adtastic Blog

Here we talk about things we know something about.


Since 1998 Adtastic has helped online businesses showcase their products and services and increase online profits. We offer Website Design - Website Hosting - Internet Marketing, Website Analytics and Conversion Growth Programs and Affordable eCommerce plans.

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Lessons Learned from 20 Years of Helping Small Businesses Grow Online

Over the past two decades, I’ve had the privilege of working closely with small businesses, helping them carve out their place in the vast, …

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image on laptop

How to Optimize Website Images with Riot.exe for Faster Load Times and Better Performance

Over the years, we’ve noticed a recurring issue with many clients: they often upload images to their websites that aren’t optimized for the web. …

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Cutting through the noise of online marketing

How Small Businesses Can Cut Through The Noise and Enhance Their Online Presence

In today's world, having a strong online presence isn't just a nice-to-have; it's a necessity for any small business looking to increase …

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customer experience

Improving the Online Customer Experience for Your Visitor Traffic and Growing Your Conversions

In today's highly competitive online marketplace, improving the online customer experience is important if you expect to increase your conversions …

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Viral Post

Unleash the Viral Power: 8 Strategies to Make Your Web Content Contagious

We live in the digital age, where attention is the ultimate currency. Because of this, making your web content go viral can be a golden ticket …

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Digital Marketing Strategy

Unlocking Online Growth: Your Blueprint to Boosting Conversions

In the dynamic realm of digital marketing, staying ahead is not just an ambition—it's a necessity. As the digital landscape evolves, so do the …

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customer service dial

World Class Customer Service- Revisited

Introduction: In the evolving digital era, the emphasis on exceptional customer service has intensified significantly and …

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Website Auditing

A Comprehensive Guide to SEO Audits and Site Health

In the ever-evolving landscape of digital marketing, the significance of regular SEO audits for your website cannot be overstated. A well-executed …

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web services

Evolving Strategies for Web Business Growth in 2024

  This Article Enhances Our Original Post Written in 2009 Titled 'The Art and Science of Growing a Successful Web Business' Growing …

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Voice Search

Speak Easy: Mastering the Art of Voice Search Optimization

In the ever-evolving landscape of digital marketing, voice search optimization (VSO) is rapidly becoming a game-changer. As more people turn to …

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seo mythical creature

Top 10 SEO Myths Debunked

Introduction In the digital world, Search Engine Optimization (SEO) is crucial for businesses aiming to increase their online visibility and …

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keywords

How AI is Revolutionizing Keyword Research

Keyword research has long been a cornerstone of digital marketing and SEO strategies, ensuring that content reaches its …

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ecommerce ideas

Launching Success: The Essential Blueprint for Starting Your Ecommerce Empire

Kickstarting a new eCommerce website can be an exciting venture, but it's one that comes with many steps and considerations. Here's a comprehensive …

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Digital storytelling

Humanizing Digital: Crafting Authentic Brand Stories for Deeper Customer Connection in eCommerce

In an age where digital storefronts are increasingly becoming the norm, the secret to standing out might just lie in one of the oldest forms of …

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keyword research and the power of words

The Art and Science of Keyword Research: Adtastic's Expert Guide

In today's digital age, your online presence is like a beacon in the vast sea of the internet. When someone types a query into a search engine, it's…

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Promoting a new website organically

This is a checklist of strategies we came up with recently for a new website in a niche of womens plus-sized fashion clothing, however the …

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Customer Service

World-Class Customer Service Part III: Building Relationships

This is part III of our discussion on world class customer service. You can see Part I here and Part II here.   Introduction: In …

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Responsive web designing

Web Designing for an Exceptional Customer Experience

Introduction to Web Designing for an Exceptional Customer Experience In today's digital age, where users have countless website options at their …

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online store

How to Start an Online Store in 2023

Starting an online store is a great way to start a business or supplement an existing one. In fact, considering that the majority of consumers shop …

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the art of blogging

Mastering the Art of Content Marketing: An In-Depth Look at Blogging

Mastering the Art of Content Marketing: An In-Depth Look at Blogging, Lead Generation and making the most of the blogging experience Why content …

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The Art of eCommerce and How to Compete Effectively in Todays Online World

A Brief Introduction to eCommerce and eCommerce Marketing eCommerce has revolutionized the way we shop and purchase goods and services. It has …

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People texting

Why every small business should be doing text message marketing (SMS)

Introduction to Text Messaging In today’s digital age, businesses are becoming increasingly reliant on digital channels to market and promote …

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Choosing an seo agency

Tips on Choosing an SEO Agency for Your Small Business

Finding the right experts to help improve your SEO requires knowing your options. Here are some tips on choosing an SEO agency for small …

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seo trends

Some of the Latest SEO Trends to Keep an Eye On This Year

The world of SEO is constantly changing, so it is important to keep an eye on the latest trends. Here are some of the critical SEO trends to …

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Automotive Marketing

Maximize Your Reach: Tips for Marketing Your Auto Dealership Effectively

Automotive dealerships face a unique challenge when it comes to marketing: standing out from the competition. With so many other dealerships vying …

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man using smartphone to send sms

SMS Marketing: Ideas to Inspire Your Text Message Campaign

SMS Marketing: Ideas to Inspire Your Text Message Campaign When it comes to engaging your subscribers with text messages that will significantly …

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toll free texting

Toll Free Texting for your business

Toll Free Texting now available with eTEXTco even if you do not already have a toll free number. In addition to the comprehensive text message …

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generating leads

A Beginner’s Guide to Generating Leads for Small Businesses

A Beginner’s Guide to Generating Leads for Small Businesses With this guide, your small business will be generating leads like the professionals. …

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improving local SEO

A Few Tidbits to Improving Local SEO for Your Small Business and Why It Matters

A Few Tidbits to Improving Local SEO for Your Small Business Are you looking for ways to boost searches for your local business on Google? Here is …

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local search marketing

The power of local internet marketing

Utilizing local internet marketing search engine optimization (SEO) can be a powerful way to increase traffic to your site from outside of your …

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local seo signpost

The benefits of local search

What is local search and why is it important? Local search is a very new concept in the world of search, but one that is growing in importance and …

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web analytics

5 Tips for Using Web Analytic Tools for Your Business

5 Tips for Using Web Analytic Tools for Your Business Are you ready to take your business to the next level online? Read these 5 tips for how to …

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LEAD GENERATION

Taking Your Business to the Next Level: 5 Effective Lead Generation Strategies (That Work!)

Taking Your Business to the Next Level: 5 Effective Lead Generation Strategies (That Work!) 5 Effective Lead Generation Strategies Generating …

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ecommerce

Tips on Creating an Effective eCommerce Marketing Strategy

Tips to Create an Effective eCommerce Marketing Strategy When starting an eCommerce site, it is helpful to have a marketing strategy. This guide …

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Keyword Ranking written in search bar on virtual screen

A Beginner's Guide to Keyword Research

A Beginner's Guide to Keyword Research If you're writing content for your website or blog, keyword research is essential. Find out the essentials …

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man holding a smartphone

5 Key Benefits of Text Message Marketing

5 Key Benefits of Text Message Marketing It's time that you start using text message marketing for your business. Keep reading to learn how it can …

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SMS marketing

How To Improve SMS Marketing Open Rates (and Win More Customers)

How To Improve SMS Marketing Open Rates (and Win More Customers) What good is the message if they never click through to read it? Ensure your SMS …

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Website traffic improvement

A Quick Guide to SEM (Search Engine Marketing)

A Quick Guide to SEM (Search Engine Marketing) Search engine marketing is a great way to get your business to stand out from the competition. Here …

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businessman holding social media concept.

What Is Internet Marketing and Why Can't Your Business Do Without It?

What Is Internet Marketing and Why Can't Your Business Do Without It? From social media to PPC, internet marketing comes in many different forms. …

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Build Your Brand and Increase Traffic With These 5 SEO Tips

Build Your Brand and Increase Traffic With These 5 SEO Tips Having a good SEO strategy is essential to brand building and audience engagement. Take…

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email marketing ideas

8 Creative Email Marketing Ideas for Generating Leads

8 Creative Email Marketing Ideas for Generating Leads Are your email marketing campaigns getting results? Switch things up with these 8 creative …

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Keywords Research COMMUNICATION research, on-page optimization, seo

Keyword Research Tips: 5 Fundamentals That Go Into a Great Keyword

Keyword Research Tips: 5 Fundamentals That Go Into a Great Keyword It's no secret that great business SEO hinges on the keywords choose to use. If …

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importance of seo

A Quick Guide to the Importance of SEO For Your Business

A Quick Guide to the Importance of SEO For Your Business If your business has an online presence, then you have probably heard of SEO. Check out …

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Word cloud with text SMS Marketing.

SMS Text Message Marketing: How Does It Work?

SMS Text Message Marketing: How Does It Work? Are you wondering how SMS text message marketing works but don't know where to start? Keep reading …

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Software engineers working on project and programming lead generation

4 Lead Generation Strategies to Consider in 2022

Generating leads is essential to keeping your company afloat. Here are a few lead generation strategies that will set you up for success in the …

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Another domain name registration email scam

This is another domain name registration scam from the criminal domain name registration miners. It's designed to appear as if it is legitimately …

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A Simple Guide to Improving Conversion Rates for Your Online Business

A Simple Guide to Improving Conversion Rates for Your Online Business Want to maximize the conversion rate for your online business? Check out this …

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How to Increase Sales Online: 7 Sure Ways

Are you wondering how to increase sales online? It can be simple. Here are 7 sure ways to increase your online sales and run a successful business. …

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importance of seo

How to search for keywords that increase rankings and clicks

Relevant keywords are essential for every online marketing campaign. Learn how to search for keywords that increase rankings and clicks. American …

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5 Easy Ways to Start Text Message Advertising Today

There is a secret marketing channel that many businesses have not found: text message advertising. Find out how to get started with text message …

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Tips on Growing Your Small Business: Email Capturing 101

If you don't have an audience listening, there's no point in speaking. Build up your listeners with email capturing to take your business to the …

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Great Search Engine Optimization Tips For Better Marketing Strategies

Do you constantly see people in the industry talking about the importance of SEO for your business, but you still haven't gotten around to it? If …

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The Comprehensive Keyword Research and Analysis Guide for Startup Companies

Keyword research and analysis is a vital part of any internet marketing campaign. This guide teaches startup companies how to properly use this …

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4 Effective SMS Campaign Tips to Make More Sales

Are you ready to take your SMS campaign to the next level? Keep reading to see 4 tips that are proven to work and that generate more sales.Did you …

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The Bane of Abandoned Cart Emails and Unsubscribes

Recently I received a series of abandoned cart emails from a company that I had shopped to make a purchase with then once in the cart changed my …

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Best email program ever

We process hundreds of emails a day. Some junk, some solicitations, many from clients, notices from our security apparatuses on our web servers and …

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Toll Free Texting now available with eTEXTco

In addition to the comprehensive text message marketing platform we offer via our site at eTEXTco we now also offer toll-free texting using your …

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White Label Text Message Marketing Platform

Our text message marketing platform is now available in a white labeled version for entrepreneurs, business development services, web marketers and …

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Customer Acquisition and Loyalty

Customer acquisition and loyalty is an obviously critical element to the success of any business. Businesses have to rely on a variety of methods to…

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Text Message Marketing or Social Media Marketing - Which is Best?

 Social Media Marketing (SMM) has been touted as the best way to market a service or product today and reach the most people for the least expense. …

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Text Message Marketing and Repeat Business

There are plenty of marketing avenues to choose all of which promise to increase your repeat business. The majority of them however have extremely …

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Top 10 Reasons Why You Need SMS Marketing

There are many different ways to drive new business but repeat business is the most lucrative.The biggest question to ask yourself is which …

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Secure your website from hackers

Too often we have new customers that come to us because their website is hacked.We just had a customer in the past week come to us which had their …

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Top 5 Reasons For Lack of Internet Success

We've been in business since 1998, going on 19 years now. During that time we've seen and helped a lot of internet businesses and clients. Many have…

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Text Message Marketing 2.0

We've got the best text message marketing platform on the planet, bar none. At $49 a month our text message marketing platform offers more features …

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The Power of PPC Advertising, Part I

Before starting this post, by way of qualification and disclosure I will mention that I am a Certified Google Partner. This means that I have passed…

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The magic answer to great web design is the magic answer to great conversions (NOT)

The magic answer to great web design is..... there is no magic answer to great web design. "Great" web design is subjective. And the greatest web …

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What should I budget for SEO?

I'm still a little amazed at people that come to me and ask me to get their (new) website to ranking at the top of the first page of Google and then…

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The Power of Web Analytics, Part II

This is a followup to the post we wrote a few years ago about the power of web analytics. In that post we provided some reasoning about why web …

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Adding eCommerce for your business, part 2

In a previous post I expounded on the virtues of Zencart and how it made perfect sense for a small business on a limited budget needing a …

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Best place to purchase stock images for Web Design, or not

I just received an email from Adobe because I am on a developer list. It was an offer to purchase images from them of "Unbelievable Quality" and …

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Conversion Growing - The Final Step To Online Success

How does a new business or an existing business with lackluster online sales growth build a profitable online business or eCommerce store? The …

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Text Message Marketing is still a no-brainer

We've talked before about text message marketing and how it is a no-brainer (see post). Recently we've added a couple of real world case studies on …

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Adding eCommerce for your business

I was reading an article recently on Open Forum entitled "tips for adding eCommerce to your business." Although I found the article entertaining as …

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Service vs World Class Customer Service, Once Again

Again I run into what I consider the difference between mere service and world class customer service. I spoke about this subject in a previous post…

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Website Designers Beware the Latest Scam, in fact everyone watch for it

Hi, my name is "so and so" and I need a website designed. Are you the owner and do you accept credit cards? Those words are the clue to a scam that…

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eCommerce Security 101

There are some basic rules one should follow if they operate an ecommerce site that are important for overall security for your business and your …

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Client websites get priority when it comes to search engine ranking

Now I've heard it all. I recently ran into a thread that was touting a cms (content management system) also known as an online web builder as being …

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The .craze of domain registrations

I think there is a .craze of domain name registration schemes by registrars these days. It started around the time of the .info, .me and .biz …

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Every Day Should Be Black Friday

Let's face it, Black Friday is notoriously frenetic, at least from the retail standpoint. And then there is Black Monday, the "Internet' version of …

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Customer Service or World Class Customer Service

There is a difference between customer service and world class customer service. It would be nice if all companies strove towards world class …

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The Art and Science of Growing a Successful Web Business

Growing a successful web business is both an art and a science. There are many moving parts which must be successfully bound together and over the …

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The value of mobile marketing

The value of mobile marketing simply cannot be ignored. Unfortunately, for a lot of small businesses, it is. As a company we work primarily with …

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3 kinds of Internet Marketing Customers (part 3 of 3)

This is the final post of our 3 part series of the 3 kinds of Internet Marketing Customers Adtastic has served. Although there are probably as many …

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Where are your company reviews?

Have you seen what people are saying about you? Go to google.com and search your company name for reviews  (type in: yourcompanyname reviews) This …

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Case of the missing webmaster and the lost domain name

It is unfortunate perhaps that this is not the first time we have had to help someone recover their domain name when an unscrupulous and unethical …

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New Text Message Marketing Program

Text message marketing is one of the most affordable and effective forms of marketing for a retail business today. For example, compared to the …

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3 kinds of Internet marketing customers (continued)

In our previous post (3 Kinds of Internet Marketing Customers)we talked about customer A and how they will likely not succeed at their Internet …

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3 Kinds of Internet Marketing Customers

In our business we have found that basically we have three types of Internet Marketing customers that come to us. Let's call them internet marketing…

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The biggest reason for lack of success on the Internet

Our company has been doing what we do for long enough that we can see the reasons for the small businesses with a successful website and the ones …

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The Power of Web Analytics

Most small businesses on the Internet today don't really understand the power of web analytics. They'll spend $300 running an advertisement in the …

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Link building and Page Rank (Revisited)

We originally wrote this post in 2008. We've revisited it now, 9 years later to dust it off and bring it up to the times.Since 2008 much has changed…

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